The Nominet Digital Youth Index is a benchmarking tool offering insight into young people’s digital lives; their attitudes, behaviours, perceptions and experiences. It’s a deep dive into the opportunities and issues, highlighting emerging themes and trends nationwide.
Our dataset comprises quantitative and qualitative data from 4,000 8-25 year olds, via surveys and interviews with young people, parents, carers, social and youth workers. We started in 2021, but the journey doesn’t end here. In 2022, a number of improvements were made to the quantitative study based on learnings from the first year. One important change has been the questions which are used to calculate index scores both at a total level, and at individual pillar level, which therefore means that the index scores are purely indicative and not directly comparable between 2021 and 2022.
It’s a powerful combination of stories and numbers for a clear picture of young people’s relationship with digital technology. Dive into the data with our interactive tool, check out the insights we’ve picked up on and join us as we use the insight from their experiences to make meaningful change.
Opinium is an award-winning, full-service research agency with a global reach.
Nominet partnered with Opinium to collect the data. Exploratory qualitative research with young people, parents, secondary school teachers, youth workers and social workers fed into the design of the Digital Youth Index. We then then surveyed 4,000 8 – 25 year olds to robustly measure what it feels like to be a young person growing up in a digital world.Learn more about Opinium
Data to deliver positive change in the digital lives of young people – for connectivity, security and inclusivity for all.Go to the Nominet Social Impact site
Nominet’s Social Impact Programme is built around meeting the needs and alleviating the challenges facing young people in today’s digital society. Data helps focus our work and ensure projects deliver tangible benefits to the lives and life chances of this critical demographic.
Dive into the Index data and dig out the insights most valuable to you by filtering for age, location, topic and more.Using data? Review the citation guidelines